Today we saw the auction and subsequent snapping of the domain HomeLoanCalculator.com.au at Netfleet.com.au for $33,001 after it was allowed to expire by the previous owner.
According to Google the exact search phrase “home loan calculator” is searched for in Australia 33,100 times a month. Meaning it sold for basically $1 for every monthly search, which looks like a fantastic deal when you consider that a click for this very competitive search term is worth about $5,65.
It is worth remembering that with expired domains the buyer only had 24 hours to made a decision and to get involved so the true market value of a domain like this is actually much higher.
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