Mjk.com.au was the top seller for the week, with the domain changing hands for a total sum of $1,897.45. We haven’t initially been able to establish what the new registrant might use the name for, and it currently remains parked with Netfleet. However, as with most acronym names, it’s fair to say this one has an underlying value derived from its short and versatile name.

With two domains sharing the next highest sale, one of our clients has made an effort to broaden their business domain portfolio. Both familylawyerssydney.com.au and criminallawyerssydney.com.au were registered by Armstrong Legal for the price of $1,756.65 each. The registrant is a national law firm specialising in personal legal services, particularly with regards to family, criminal and traffic law matters.

Perhaps it was surprising then to see the firm miss out on attaining another related domain that was up for grabs in drinkdrivinglawyers.com.au. Instead, this was secured for the lower fee of $1,026.25 by an Australian domain name management firm. The domain currently resolves to a different legal firm, Oxford Lawyers, who operate in the same space as Armstrong Legal. This would suggest the company is a client of the domain manager, and emphasises the benefits that can arise from having a dedicated firm manage domain names on behalf of a company.

Meanwhile, each of these three names will serve their respective registrant by means of geographically targeted keywords. Each of these keywords are likely to be searched for by prospective clients of the law firms, which means that SEO integration will be an important aspect to help capture traffic and direct it back to the businesses primary domains.

Moving on, domain investments also featured among the activity from the last week, with safes.com.au registered by what appears to be a private domain company. With a price tag of $1,447.55, the domain has been set up to provide related links to all types of services and products concerning safes. This is customary action as part of domain monetisation. With a short, memorable name like this, the new registrant could capture some volume of search interest and click-through traffic.

Closing out the sales, safekids.com.au is the last name we’ll detail in this week’s sales report. Registered by a separate business concerning property inspections and reporting systems, the safekids domain was the subject of a winning bid valued at $1,149.45. The name is already active and being used by Safe Kids Australia, a business that sells products which are designed to keep children safe from the likes of bullying, strangers and cyber threats. With a domain that aligns with the business name in question, consumers are more likely to recognise and take notice of the company’s marketing efforts.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

First of all, a name of this nature has broad appeal to a wide range of people. Not only would domainers be eyeing the sale with a view to make an investment in a potentially lucrative asset, but end users would also stand to gain from access to this web address. Besides gold being one of the strongest keywords imaginable because of its significance as an item of value, the name is also extremely memorable due to its short nature and the desired status that inherently accompanies the metal product.

Businesses within the resources, retail and finance sectors, among others, could all incorporate a name of this nature to generate strong SEO engagement and significantly boost their web traffic. And just like the rare commodity itself, any asset that is highly sought after and limited in supply will fetch a premium price.

In this instance however, our seller has settled on a starting price that represents future value for prospective registrants, regardless of their intended use. With bids starting from $200,000, the name represents a very fair pricepoint for an asset of this quality, particularly when you consider historical sales within the industry. Take gold.co.uk for instance, which last year sold for £600,000 – a record for the .co.uk TLD. Locally, the most similar sale is arguably cars.com.au, which sold for $1,600,000. Some of the next highest selling domains include carinsurance.com.au for $250,000, carloan.com.au for $200,000, and flowers.com.au for $153,000 – all wonderful names, but not quite with the same impact or diverse appeal as gold.com.au.

Demand is supported by the long term underlying trend for the keyword gold, which has benefitted from a consistently high level of search traffic across the last five years. More specifically, an average of 33,100 searches per month are made by Australian Google users for the term “gold”. Also notable is the seasonal peaks experienced at the very end of each year, as well as every four years in February and August – typically aligning with the Winter and Summer Olympics respectively.

Last but not least, Netfleet has already been involved in the sale of some of Australia’s highest selling domains. With examples such as investmentproperty.com.au, toys.com.au and koala.com.au, our buyers have identified the superior value offering that we afford customers on both sides of the transaction.

If you would like to receive further information about gold.com.au or the sale process, please don’t hesitate to contact us. Most importantly, to place your bid, follow this link.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

The metric is formulated from a number of different components – the most prolific of these is backlinks, however others include content quality, loading times, web traffic and domain age. Backlinks are the number and quality of links that point towards your site from other sources.

Although you can’t directly change the Domain Authority of your website, certain actions can help to improve it. And considering that the overwhelming majority of websites have a score of 0, you stand to gain exponentially if you can make your domain stand out from the crowd.

First and foremost, optimising your backlinks is a vital step to boost your domain authority. What many website operators or business owners don’t realise is that you specifically need to have backlinks from high quality sources. Sources who themselves have a high domain authority. On the contrary, if you end up with links from poor quality sources, that is only going to weigh your website’s score down.

What some people choose to do is engage in collaborative partnerships with other websites, offering blog postings or related services to their viewers in exchange for a backlink that will also likely help generate additional traffic flow.

Alternatively, some elect to employ a content marketing strategy. There is no substitute for writing ‘quality’ content. After all, as more people visit the site to view it, or experience engagements with it (like it, share it), you will naturally start to contribute towards boosting your domain authority. Alternatively, some will design a secondary website with high value content for the purpose of linking it to their other one – in effect, one ‘piggybacks’ off the other.

Optimising internal links will also play a role in improving your domain authority. This is because of the SEO implications. Make sure you are engaging in correct SEO practices. Be sure to mix up the anchor texts which are used as the basis of your links. Optimise tags and coding. Utilise the right keywords. Respect word counts. Don’t go overboard with the internal links and neglect external backlinks.

Regardless of how you link to your content, it helps to utilise social media to maximise your reach. Promoting your quality content through social media channels will help drive web traffic, while the more engagement you can encourage, the better your prospects of improving your score.

Lastly, ensure the site is efficient for the end user. Keep loading times as short as possible, which may mean cutting back on the unnecessary visuals and ads. Ensure that mobile users are not neglected from consideration either. If you do neglect the mobile design of your site, you may find users’ frustration is reflected in bouncing traffic, which will inhibit your domain authority.

That’s it for this occasion, stay tuned for our next educational article. If you have any questions, don’t hesitate to contact us.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au