With an exchange price of $3,074.45, mattressesmelbourne.com.au was our highest selling domain from the last fortnight. The name was secured by a domain investment company, who also scooped up one of the other names to feature on our list. The name is likely to appeal to end users who are involved within the retailing of mattresses. Thus, with a target keyword included in its name, as well as a geographically pointed domain, the domain could attract notable web traffic if aligned with an SEO optimised website.

Skipping down the list for a moment, and it’s easy to see why the same owner opted for melbournemattresses.com.au. This name was acquired for the slightly lower value of $2,249.45, however, the owner is well positioned in that they are able to offer the two domains as a bundle to prospective end users. As with the aforementioned name, this one will service a targeted market, and captures traffic from an alternative search flow.

Slotting in between these two names was the acronym domain bnb.com.au. The name was secured for the modest value of $2,425.45. Considering the surge of activity for P2P accommodation provider AirBnB, this name could look to leverage the increasing trend towards bed and breakfast accommodation options. Alternatively, the name could appeal to those who intend to use it as an acronym for their business and make their website easier to find for customers. Accordingly, there would certainly be a lot of keen eyes monitoring this name if it were to be on-sold in the future.

Another acronym caught the attention a high profile client, with lnp.com.au registered for $1,897.45. Perhaps unsurprisingly, the new holder of the name is the Liberal National Party. Given they already own the .org equivalent, naturally this was the next step for the party to protect its branding. Currently, with a .org domain, some web users may have difficulty finding the site because the TLD is generally less known about. Thus, capturing an additional TLD will help capture an abundance of previously ‘lost’ web traffic.

Our fifth and final name is retainingwalls.com.au, which was the subject of a transaction worth $1,040.55. Securing the name was a related business, Earthworks.com.au Pty Ltd. Given the similar aspects these two names share within the same industry, it is foreseeable that the name could be used as either a replacement or supplementary service for the company. With the value of the name driven by its informative keywords, users who search for retaining walls are likely to see this domain as one of the leading search results – provided the new registrant capitalises on the name with strong SEO.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Starting our list this time around, audiologist.com.au was scooped up for $1,755.55. The new registrant, a Queensland-based full service online marketing solution business, will no doubt have attained this name for one of its end user clients. With a large percentage of search traffic for the term audiologist coming from audiences in the Northern Territory and Victoria, it’s conceivable that most interest for the name could come from outside the business’ operating location. Nonetheless, with the name targeted towards a very specific group of customers (health care providers), the domain could allow an end user to propel themselves ahead of their peers within the field of audiology through better publicity.

Our second entry, and also registered by the same marketing solution business than above, was ecotourism.com.au. One of the emerging categories within the tourism and hospitality sector, the area of travel focusing on the natural environment, conservation and the wildlife only looks set to continue growing.

Representing a powerful opportunity for a tourism information business or travel agency to snap up the name as an end user, we’d be surprised if the new registrant doesn’t turn a generous profit in the process – particularly when you consider they landed a bargain for it by paying $1,148.35. The keyword’s most prominent search traffic comes from Tasmania, Northern Territory and Queensland, which perhaps is no surprise when you consider some of the diverse natural environment in each respective location.

The third domain to make our premium sales report is accommodationbrisbane.com.au. As we alluded to earlier, this domain was registered by a domain investment company, whom we are sure will be looking to make this a standout investment. While it is a longer name that might give way to a few misspellings, we believe this has been reasonably factored into the purchase price of $1,028.45. Further, the strength associated in combining a generic keyword with a location will help target the name towards specific end user businesses within Queensland.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au