Previously, we’ve discussed the merits associated with multiple domain names, including pointing secondary names to redirect to your primary domain. However, there is also another situation registrants should pay attention to, especially business owners. In this particular instance, we’re referring to registrants who opt to change their domain name and no longer retain the old name. What many business registrants fail to recognise, is that their domain name is often part of the brand they are operating. That is, customers know and associate a particular domain with the company, even if the two are not necessarily aligned. In essence, you […]
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