In this edition of our sales report, one of our clients was lucky enough to secure themselves two premium domain names. The registrant, a sole trader based in Sydney, was able to attain sofas.com.au as well as homewares.com.au. In the case of the former, the name was registered for a final cost of $3,569.45. The latter of the two names sold for $1,809.45.

Both domains obviously possess strong appeal with their keyword emphasis, particularly for use among businesses within the furniture and design markets. Prospective customers who are searching for sofas or homeware(s) would likely turn to the internet as one of the first components of their decision making process, thus a strong domain name could certainly help a business capture additional web traffic.

While both names are in plural form, they are well positioned against similar peers because of their direct match with what they would likely advertise or sell. This makes them more memorable than the likes of other names which incorporate a secondary, less relevant phrase. The price discrepancy between the two names is likely to be attributed to the differing length of the names, whereby sofas.com.au is favoured because of its shorter status – additionally, it’s also easier to spell than homewares.

The third name we are featuring from the last fortnight of sales is kitchenware.com.au. Rather ironically, this also fits in with the theme of the other two names, but was secured by a different registrant. The private owner, a domain name investor, landed the domain for the total sum of $1,713.75.

Likely to be on-sold to a business who trade in this area, most of the search interest for this term comes from Western Australia – followed by the Northern Territory, Queensland and South Australia. Although perhaps longer than one would envisage the length of an ‘ideal’ domain name, its keyword status will speak to the ever increasing number of Australians who are taking on renovations or DIY projects in their own home.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Starting our list this time around, audiologist.com.au was scooped up for $1,755.55. The new registrant, a Queensland-based full service online marketing solution business, will no doubt have attained this name for one of its end user clients. With a large percentage of search traffic for the term audiologist coming from audiences in the Northern Territory and Victoria, it’s conceivable that most interest for the name could come from outside the business’ operating location. Nonetheless, with the name targeted towards a very specific group of customers (health care providers), the domain could allow an end user to propel themselves ahead of their peers within the field of audiology through better publicity.

Our second entry, and also registered by the same marketing solution business than above, was ecotourism.com.au. One of the emerging categories within the tourism and hospitality sector, the area of travel focusing on the natural environment, conservation and the wildlife only looks set to continue growing.

Representing a powerful opportunity for a tourism information business or travel agency to snap up the name as an end user, we’d be surprised if the new registrant doesn’t turn a generous profit in the process – particularly when you consider they landed a bargain for it by paying $1,148.35. The keyword’s most prominent search traffic comes from Tasmania, Northern Territory and Queensland, which perhaps is no surprise when you consider some of the diverse natural environment in each respective location.

The third domain to make our premium sales report is accommodationbrisbane.com.au. As we alluded to earlier, this domain was registered by a domain investment company, whom we are sure will be looking to make this a standout investment. While it is a longer name that might give way to a few misspellings, we believe this has been reasonably factored into the purchase price of $1,028.45. Further, the strength associated in combining a generic keyword with a location will help target the name towards specific end user businesses within Queensland.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Starting with the big seller, koala.com.au was scooped up for a total sum of $55,049.45 (including GST and brokerage).The figure was enough to propel the name to third place among our highest selling domains of all time – and it’s certainly not out of place either! With such an iconic Australian name, the domain will certainly be easy for potential page visitors to remember. Furthermore, a name of this nature is easy to align with a strong local brand, which may even hold credibility and appeal in nearby countries (e.g. China). The new registrant is one of our regular customers, and an astute acquisition like this will only continue to increase in value for some time yet.

One of several names to capture the attention of a new registrant on the 4^th of November, pretty.com.au was registered for the total price of $6,886.95. The new registrant is Pretty Pollution Pty Ltd, a Sydney-based interactive agency undertaking all sorts of creative and digital marketing activity. Since the company currently use a longer domain titled prettypollution.com.au, this new domain will offer a lot more impact in terms of branding, and should be easier for customers to remember (or at least avoid misspelling). All in all, with a high search volume for the term ‘pretty’, SEO optimisation is the next step to help convert this premium domain into a name that generates new business.

Next up, outsourcing.com.au sold for $3,350.55 – also on the 4^th of November. Secured by a QLD registered realty group, the name could flag a potential shift in strategic direction for the business or its owner – whether that be a subsidiary operation, or another pursuit altogether. Either way, with a societal shift towards mobile ways of working, outsourcing has become increasingly common and is likely to attract a growing web audience well into the future. If indeed the name is used for investment purposes, this market trend is also likely to support liquidity.

What list of domain sales would be complete without a three letter name? On this occasion, it was ink.com.au which sold for $2,973.25. The name has been registered by a private company for investment purposes, and with three letter names often afforded a higher intrinsic value due to their memorable nature and/or use as an acronym, this is one name that could allow its registrant to return a healthy profit.

Also making the cut was keyword-oriented domain petfood.com.au – going to a NSW based company for $2,064.65. The name’s strength is underpinned by the fact that it can be used to support the sale of a service or a product, while a wider trend towards quality pet care provides an avenue for natural growth in web traffic. As either a business name or an investment, the name’s direct matching nature positions it suitably to attract interest from numerous stakeholders – customers, domainers and business owners alike.

Last but not least, signaturebrands.com.au was picked up by a WA-based trust. It’s not immediately clear whether the domain will be used for business purposes or treated as an investment. However, the name offers potential reputational benefits by way of the impression it gives customers regarding the business being a leader in its field. Ironically, the name itself offers strong branding appeal and settled for $1,699.45.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Edging out its peers to take the honours for the top selling domain was yq.com.au. Picked up by a private domain name investor, the name is likely to have gathered attention due to its two letter composition. While the letter mix isn’t perhaps as lucrative as some other two-letter combinations, domainers and registrants are typically drawn to a name like this because of its short, memorable nature. In this instance, the domain was sold for $1,209.95, with the new registrant wasting little time in advertising it for sale.

Next up, leisure.com.au was sold for $1,149.45. In what could easily be described as a perfect fit, the new registrant is a company called LeisureCom Group Pty Ltd. The company also operate under a similarly named business name, LeisureCom Travel Group – in essence, a travel specialist with property partners across the globe. The acquisition looks set to become one of the better value registrations we’ve seen of late, particularly because of the benefits it will afford its new owner. For starters, the company currently operate with a somewhat confusing domain name leisurecom.com – and no, that first ‘com’ isn’t a typo!

Now attracting the shorter, simpler version of their business name, which also coincides with a keyword possessing notable search volume, the business should begin to see an increase in search traffic. Not only through new customers, but those who may have previously made the mistake of omitting the ‘com’ within the old domain. Additionally, the company now has access to an Australian domain name, which will afford its customers a sense of understanding, insight and security into the operations of the business.

Selling for the same sum as the aforementioned domain was commstech.com.au. In almost identical circumstances, the new registrant of the domain will also be a company who share their name with the domain in question – Commstech Australia Pty Ltd.

Set to benefit from the name change, the company was previously using comms-tech.com. Not only does this domain name fail to highlight the company’s target demographic, but there is a high chance that web traffic may be lost due to customers forgetting to type the hyphen – something often advised against when choosing the right domain name. Another astute purchase, the benefits realised from this name change should more than cover the costs incurred.

Last but not least, squeezing into the list was igloo.com.au, which came in at $1,028.45.A keyword oriented domain, yet one that has great potential for branding purposes, the name was acquired by a private company. Said company has a history of operating under several business names, some of which pertain to websites and design. The registrant has also been the holder of multiple domain names, suggesting this may be held for investment purposes. Nonetheless, with a memorable title, and high branding appeal, the domain could sell for a greater sum if the right buyer comes along.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au