When we started our educational articles several weeks ago, the first topic we covered gave end users an idea around how to choose the right domain name. The other side of the equation concerns domainers, who view their acquisitions as investments. Accordingly, there are different considerations that domainers often give thought to. Portfolio Management Like with any investment, domainers often consider spreading their risk across a diverse range of holdings. In this particular context, that means several domain names. While some consider a portfolio comprising exclusively of short domains (which are generally valued dearer) as desirable, the reality is, some […]
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