Edging out its peers to take the honours for the top selling domain was yq.com.au. Picked up by a private domain name investor, the name is likely to have gathered attention due to its two letter composition. While the letter mix isn’t perhaps as lucrative as some other two-letter combinations, domainers and registrants are typically drawn to a name like this because of its short, memorable nature. In this instance, the domain was sold for $1,209.95, with the new registrant wasting little time in advertising it for sale.

Next up, leisure.com.au was sold for $1,149.45. In what could easily be described as a perfect fit, the new registrant is a company called LeisureCom Group Pty Ltd. The company also operate under a similarly named business name, LeisureCom Travel Group – in essence, a travel specialist with property partners across the globe. The acquisition looks set to become one of the better value registrations we’ve seen of late, particularly because of the benefits it will afford its new owner. For starters, the company currently operate with a somewhat confusing domain name leisurecom.com – and no, that first ‘com’ isn’t a typo!

Now attracting the shorter, simpler version of their business name, which also coincides with a keyword possessing notable search volume, the business should begin to see an increase in search traffic. Not only through new customers, but those who may have previously made the mistake of omitting the ‘com’ within the old domain. Additionally, the company now has access to an Australian domain name, which will afford its customers a sense of understanding, insight and security into the operations of the business.

Selling for the same sum as the aforementioned domain was commstech.com.au. In almost identical circumstances, the new registrant of the domain will also be a company who share their name with the domain in question – Commstech Australia Pty Ltd.

Set to benefit from the name change, the company was previously using comms-tech.com. Not only does this domain name fail to highlight the company’s target demographic, but there is a high chance that web traffic may be lost due to customers forgetting to type the hyphen – something often advised against when choosing the right domain name. Another astute purchase, the benefits realised from this name change should more than cover the costs incurred.

Last but not least, squeezing into the list was igloo.com.au, which came in at $1,028.45.A keyword oriented domain, yet one that has great potential for branding purposes, the name was acquired by a private company. Said company has a history of operating under several business names, some of which pertain to websites and design. The registrant has also been the holder of multiple domain names, suggesting this may be held for investment purposes. Nonetheless, with a memorable title, and high branding appeal, the domain could sell for a greater sum if the right buyer comes along.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Making its way to the top of the list for the week, financeaustralia.com.au was sold on the 26^th of August for $3,459.45. Its new owner, Tan & Tan Australia Pty Ltd, is a company trading with several businesses, including within the finance sector (home and automotive loans). With this business, the company has been using the domain: financeaustralia.info.

Having now secured the equivalent name for the much more popular .com.au TLD, the business is very well placed to receive a boost in web traffic and generate potential new business. Securing the equivalent .com.au domain is something we wrote about recently, and it’s great to see one of our customers has done exactly this through an astute purchase!

Also selling on the same day, for a price of $2,698.25, was kq.com.au. Another company trading with several business names, it is likely this domain was picked up for investment purposes, or on behalf of a client. After all, with the premium that two letter domains provide, it’s foreseeable that someone else could be prepared to offer more to benefit from the short, and memorable, nature of the name.

Next up, cgh.com.au was settled for a final sum of $2,117.45. With its three letter name serving as an abbreviation, it was no surprise to see the new owner of this domain being CGH Group Pty Ltd, a company that is also known as Corestaff – a recruitment specialist in the mining, construction and energy industries. A perfect fit aligning the domain and company name, we expect to see a strong brand developed, which will in turn help with marketing efforts.

With its SEO-rich keywords, it was only a matter of time before goldcoastluxuryhomes.com.au was snapped up – in this instance, for a very modest sum of $1,699.45. When it comes to marketing properties within the real estate industry, there are few assets more valuable than a strong, descriptive domain with an exact match.

Serving as another example of how desirable it is to align a domain with your company name, we were pleased to see headlands.com.au end up with Headlands Distilling Company Pty Ltd. Selling earlier for a fee of $1,314.45, the company now has the foundation from which they can launch their image to customers in a recognisable manner.

Last but not least, we were thrilled to help Sunraysia Pipes and Products secure the .com.au equivalent of their current domain. Currently using sunraysiapipes.net.au, the business has now secured sunraysiapipes.com.au. We have little doubt this domain will quickly deliver returns that far exceed the cost of $1,094.45.

After all, the fact that this domain was picked up means that someone else may have been using it previously, so the owner has effectively safeguarded the virtual naming rights of their brand. They’re also far less likely to lose potential web traffic, and customers, including those who were previously forgetting to type .net.au. This is no longer a worry and the owner can point the two domains.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au