The week’s highest sale went to amr.com.au, concluding at a price of $5549.45 on the 7^th of April. The site represents one of the popular three letter domain names that traders and business owners value highly due to their liquidity and ability to function as an acronym. We think the new owner has picked up a great deal!

All the more beneficial, the domain will tie in directly with the owner’s hair and beauty business in NSW – AMR Hair and Beauty Supplies – a market leader in supplying products to the professional hairdressing and beauty industries across Australia and the Asia Pacific. Furthermore, Google search volumes suggest that on average, 2400 searches are made in Australia per month for the term ‘’AMR’’. Already registrants of amrhair.com.au, the owner has done well to secure this direct match and should benefit from an increase in web traffic, greater brand awareness, less misdirected traffic, and marketing benefits in printed press or radio.

As the next highest selling domain, immigrationlawyers.com.au was purchased by its new owner on the 6^th of April for a total sum of $4449.45. With immigration issues remaining a widely discussed topic in the media, and a sustained level of high demand for associated legal services such as visas, deportation, residency and citizenship, the website is likely to attract a notable level of interest. There are 390 searches per month within Australia for the exact phrase “immigration lawyers”, and 720 searches for the singular version ‘immigration lawyer’.

With some careful attention to SEO, the site could very well attract an increase in web traffic from those looking to hire an immigration lawyer or learn more about their own circumstances. It is also likely to capture the attention of future investors who identify this segment of the market as an area that will continue growing in the future. Congratulations to the new owner, Armstrong Legal Services.

The third most valuable domain exchanged through Netfleet for the week was nsx.com.au. This domain was exchanged on the 9^th of April, with the lucky owner paying $3578.25. Another highly valued three letter domain name, this purchase represents a great result for the owner, which happens to be the National Stock Exchange of Australia – Australia’s second largest listing stock exchange.

There are numerous advantages to the owner associated with this domain, including: SEO fit; a domain name directly aligned with marketing; the opportunity to catch redirected traffic; and to align their domain to the same format than that of their major competitor (ASX). Furthermore, with 2900 searches made in Australia each month for the acronym ‘‘NSX’, we envisage this owner will be keen to hold onto their new domain for some time.