Edging out its peers to take the honours for the top selling domain was yq.com.au. Picked up by a private domain name investor, the name is likely to have gathered attention due to its two letter composition. While the letter mix isn’t perhaps as lucrative as some other two-letter combinations, domainers and registrants are typically drawn to a name like this because of its short, memorable nature. In this instance, the domain was sold for $1,209.95, with the new registrant wasting little time in advertising it for sale.

Next up, leisure.com.au was sold for $1,149.45. In what could easily be described as a perfect fit, the new registrant is a company called LeisureCom Group Pty Ltd. The company also operate under a similarly named business name, LeisureCom Travel Group – in essence, a travel specialist with property partners across the globe. The acquisition looks set to become one of the better value registrations we’ve seen of late, particularly because of the benefits it will afford its new owner. For starters, the company currently operate with a somewhat confusing domain name leisurecom.com – and no, that first ‘com’ isn’t a typo!

Now attracting the shorter, simpler version of their business name, which also coincides with a keyword possessing notable search volume, the business should begin to see an increase in search traffic. Not only through new customers, but those who may have previously made the mistake of omitting the ‘com’ within the old domain. Additionally, the company now has access to an Australian domain name, which will afford its customers a sense of understanding, insight and security into the operations of the business.

Selling for the same sum as the aforementioned domain was commstech.com.au. In almost identical circumstances, the new registrant of the domain will also be a company who share their name with the domain in question – Commstech Australia Pty Ltd.

Set to benefit from the name change, the company was previously using comms-tech.com. Not only does this domain name fail to highlight the company’s target demographic, but there is a high chance that web traffic may be lost due to customers forgetting to type the hyphen – something often advised against when choosing the right domain name. Another astute purchase, the benefits realised from this name change should more than cover the costs incurred.

Last but not least, squeezing into the list was igloo.com.au, which came in at $1,028.45.A keyword oriented domain, yet one that has great potential for branding purposes, the name was acquired by a private company. Said company has a history of operating under several business names, some of which pertain to websites and design. The registrant has also been the holder of multiple domain names, suggesting this may be held for investment purposes. Nonetheless, with a memorable title, and high branding appeal, the domain could sell for a greater sum if the right buyer comes along.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au

Our highest selling domain across the last fortnight went to openpay.com.au, which sold on the 2^nd of September for a final sum of $3,679.45. A fitting purchase, the new owner in instance is none other than Openpay Pty Ltd, an online payment facilitation business that also operates under the name Jam Payments Pty Ltd.

While Australians only make 10 Google searches per month for the terms “open pay”, this is one instance where the new owner will be able to align their brand and domain. Given the brand is somewhat new in this instance (as the company has been operating with the aforementioned Jam Payments name), one can expect search traffic to increase when marketing efforts kick off. Having been incorporated for several years, it would seem this is a patient acquisition for the business, and one that should help them grow via a memorable name.

Sliding into second place this edition, dao.com.au was snapped up by Southbank Constructions Pty Ltd for $1,699.45. Although at first glance it might appear there is little to tie the company to the domain name, in fact, it aligns with the individual registrant behind the company.

Securing a domain that aligns with one’s personal name is a practice sometimes adopted by entrepreneurial business owners with a vision to build a ‘wider’ brand. With this domain being three letters, there’s also a higher intrinsic value if said owner decides to part ways with the name in the future.

Taking out the bronze medal this time around was invogue.com.au, which went to another company involved within the building industry, Residential Building WA Pty Ltd. The transaction was settled for $1,149.45, and regardless of its intended use, appears to represent sound value.

Firstly, not only does the name contain a very catchy and well-known idiom, but it’s also a short one at that. Furthermore, the phrase is often applied across a series of contextual applications. In the business realm, a name such as this would likely hold value to companies operating within the fashion and/or design space. This is a positive as whenever you have a name targeted to more than one sector, you increase the chances of a bidding war should you resell the name.

That’s it for this occasion, stay tuned for the latest updates in our next post.

Best wishes,
The Netfleet Team

http://www.netfleet.com.au