While there is a commonly accepted list of domain names that users are prevented from registering, there is also another list to pay attention to. You see, the au Domain Administration published the Prohibition on Misspellings Policy back in 2008. This policy seeks to “preserve the integrity of the .au domain space by discouraging ‘’typosquatting’’, where a person deliberately registers a misspelling of a popular name in order to divert trade or traffic”. While the policy’s intent has been met with favour from large businesses who already own their primary domain name, many smaller businesses and individuals are often left […]
Previously, we’ve discussed the merits associated with multiple domain names, including pointing secondary names to redirect to your primary domain. However, there is also another situation registrants should pay attention to, especially business owners. In this particular instance, we’re referring to registrants who opt to change their domain name and no longer retain the old name. What many business registrants fail to recognise, is that their domain name is often part of the brand they are operating. That is, customers know and associate a particular domain with the company, even if the two are not necessarily aligned. In essence, you […]
After a three week hiatus, we’re back with the latest update regarding premium domain name sales through Netfleet. This edition covers four names which passed the $1,000 barrier, and as always, our thoughts are included for each domain. Edging out its peers to take the honours for the top selling domain was yq.com.au. Picked up by a private domain name investor, the name is likely to have gathered attention due to its two letter composition. While the letter mix isn’t perhaps as lucrative as some other two-letter combinations, domainers and registrants are typically drawn to a name like this because […]
As we’ve detailed in the past, domain names are not viewed as assets under ownership. This stems from the fact that when a registrant purchases a domain name, they are merely being granted the licensing rights to use the domain in question – for two years. So then, at the end of the two year period, what do registrants need to be mindful of? First of all, it’s not uncommon for domain names to be assigned to automatically renew as the expiration date nears. This can be verified either through the user control panel available via a registrar’s website, or […]
Just like it’s important for anyone in the business world to have good negotiating skills, for domain registrants it is also one of the most valuable traits. Considering domainers are looking to acquire high quality names for the lowest possible price, before turning them over for the best return possible, one cannot afford to be ill-equipped at the negotiating table. Essential to one’s success is their familiarity with the domain up for grabs. Negotiating with another party who is better informed than you is only going to result in the other party walking away with a better deal. If you’re […]
For one reason or another, sometimes businesses or domainers decide to part ways with their domain. Perhaps you’ve found the right buyer? Maybe the domain wasn’t generating the right leads for your business? Or possibly, that speculative purchase you took a risk on isn’t quite materializing and you want to cut your losses. Whatever the reason, selling your domain can be done several ways and is actually quite a straightforward process. First of all, one can elect to sell their domain name through a registrar’s trading platform. This is a service Netfleet have offered for an extensive period of time […]
Ironically, there are an abundance of websites making a buck from telling you the value of your domain name. However, with the largely subjective nature that accompanies domain names, how can one really gauge an accurate appraisal? Of course, it’s easy to separate premium names from those further down the pecking order, and it’s also obvious enough to pick out the ‘lemons’. But what about differentiating between domains which are traded more regularly? As with many things, the value of an item is only representative of what someone is prepared to pay for it. Now, in the domain realm, this […]
Another week has seen Netfleet involved in the exchange of four premium domain names. This week saw a variety of names break the $1,000 mark – from keywords for services and products, to a short punchy name, and there was even a two letter name which changed hands. Here are the details. Our highest selling domain for the week went to chic.com.au, which was acquired on the 22nd of September by a private domain name investor for the sum of $1,404.65. The investor in question has opted to park and advertise the domain for resale. With the short, recognisable and […]
This edition of our premium domain name sales report involves four names that were acquired during the last week. First up, and taking its place at the top of the highest selling domains for the week, was perthpodiatry.com.au. Selling on the 11th of September for $4,009.45, the domain now sits with Lee A. Gray and Associates Pty Ltd. The business is in fact a large, longstanding podiatry practice operating in the Western Australian suburb of Booragoon. Currently, said business is trading as The Perth Foot and Ankle Clinic, using perthfootankle.com.au as its domain name. This new name however, will offer […]
Our emphasis across the last few weeks has focused on domain name investing. While we’ve presented readers a picture of the considerations and attributes that often help domainers succeed, it’s also been necessary to point out that striking it big is no certainty. However, what happens when a domainer does execute an incredible investment? To help us understand, let’s have a look at some of the highest selling Australian domain names. Domain Name Final Price cars.com.au $1,600,000 carinsurance.com.au $250,000 carloan.com.au $200,000 Flowers.com.au $153,000 investmentproperty.com.au $137,500 Cruises.com.au $110,000 deals.com.au $100,000 toys.com.au $90,585 hobart.com.au $65,000 As one can identify from the […]
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