With Christmas less than a week away, it would appear that a couple of our clients have secured themselves an early present in the form of some excellent domain names. As we noted in our last premium domain name sales report, the trend has again focused on keyword domains. In this edition of our sales report, one of our clients was lucky enough to secure themselves two premium domain names. The registrant, a sole trader based in Sydney, was able to attain sofas.com.au as well as homewares.com.au. In the case of the former, the name was registered for a final […]
Every so often, here at Netfleet we’re involved in the sale of a domain name that we know will capture the attention of the domain name community. This time, we’re confident our latest high profile domain gold.com.au, will eclipse several records. What makes us so confident? First of all, a name of this nature has broad appeal to a wide range of people. Not only would domainers be eyeing the sale with a view to make an investment in a potentially lucrative asset, but end users would also stand to gain from access to this web address. Besides gold being […]
Whether you are a small or large business, your domain name is a representation of your operations. Customers who search for a particular product or service online are often doing so with limited information on hand, which is why your domain can really make the difference between capturing web traffic or losing out to a competitor. While some businesses are best equipped with the selection of a brandable domain name which will be marketed through word of mouth, others can benefit from keyword focused domains. Keyword domains are those which align with the search terms that prospective customers would use […]
As we roll into December and prepare to farewell another year, we’ve seen business owners take a more subdued approach to domaining. In their place however, domainers have remained engaged and picked up some great value names. The trend this time saw keyword domains take centre stage, with descriptive titles appearing to take the fancy of domainers. We detail the registrations here in our latest premium domain name sales report. Starting our list this time around, audiologist.com.au was scooped up for $1,755.55. The new registrant, a Queensland-based full service online marketing solution business, will no doubt have attained this name […]
One of the common features available to domain registrants all around the world is the WHOIS search service. The service, operated as a separate repository for each geographical location, is akin to a localised registry for domains. Behind the functional operation of the local service is AusRegistry, who administer and maintain the system on behalf of all users. More specifically, registrants’ details are collected by their respective registrar, who then pass the data onto AusRegistry. Users may look up the contact details of a domain name registrant which they are interested in. In a local context, this includes all the […]
While we often take comfort in the legal protection afforded to business names, brands or products courtesy of copyrights and trademarks, sometimes such protective measures fail to deter those with underhanded motives. One of the common complaints that arises within the industry concerns cybersquatting. In this context, cybersquatting involves the registration of a domain by someone when they are ineligible to do so. More specifically, it is the “deliberate and abusive” registration of a domain name related to “marketable and trademark” terms. The registrant often uses the domain in bad faith and attempts to profit from this practice by: licensing […]
During the past three weeks we witnessed one name join Netfleet’s list of top selling domains, while we also experienced a bumper day on the 4th of November with several high-profile names changing hands. Starting with the big seller, koala.com.au was scooped up for a total sum of $55,049.45 (including GST and brokerage).The figure was enough to propel the name to third place among our highest selling domains of all time – and it’s certainly not out of place either! With such an iconic Australian name, the domain will certainly be easy for potential page visitors to remember. Furthermore, a […]
In today’s day and age, where cyber security is becoming an increasingly attentive point for business owners and operators around the world, it’s important that domain registrants take the necessary measures to keep their domain name secure. While we often think of business security being restricted to financial integrity and the physical premises of an establishment, the effect of a domain name falling into the wrong hands can have a profound impact – even if only for a short period of time! The problem isn’t just restricted to big-name brands either, with the rationale behind such incidents often attributable to […]
When considering the domain name marketplace, there are several active participants. In the past, we’ve discussed the role of the au Domain Administration (auDA) in supporting the functional operation of the domain space within Australia. And of course, you’d be familiar with the concept of registrants – otherwise, you probably wouldn’t be reading this! However, two other participants are sometimes the source of confusion, particularly among industry newcomers. These are, domain name resellers and domain name registrars. So then, how does one differentiate between the two? First of all, let us consider domain name resellers. Resellers act as an intermediary […]
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