We have decided to retire our current Aftermarket Auction format after 12 months of hit and miss results and to focus our attention once again on the For Sale/Domain Catalogue option.
The format failed to achieve the objectives I set for it in October 2012. Even though it performed well on volume it never gained much traction in achieving prices comparable to the Offer / Counter offer process in the Domain Catalogue. We tried our best to increase the number of eyes seeing the auctions by merging them with the popular expired domain auctions but they still failed to gain significant traction.
I will be contacting sellers with current listings to discuss their options moving forwards after cancelling their listings. I will also assist any current buyers with bids on existing listings to make an offer to purchase from the seller before cancelling the listing.
We did notice a large volume of smaller sales so I will be re-introducing the “bargain basement” category to the For Sale / Domain Catalogue which will include any domains with a buy now price of < $101 for anyone looking to make a quick sale.
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