Of course there are many potential .AU domain names available to register through your favourite registrar – so why consider buying one? The obvious answer is quality and the importance of a quality domain name can not be understated. Your company’s domain name is the gateway to your website and in all your emails and ideal for use in both online & offline advertising. Your domain name speaks volumes about your business and can drastically affect the ROI of any advertising campaigns.
When it comes to a good generic one or two word domain, the best domains are long since gone. Sure you might be able to compromise, use a second choice word here or there, use a dash maybe or even consider an alternate extension but it pays to examine your options. After all, used corrrectly your domain name will showcase your company to the world.
In this light, paying $XXX or even $X,XXX for a domain name rather than $XX to $XXX for a new registration should certainly be a considered option.
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